Advisor/Agent

An advisor or agent is a licensed professional who helps individuals and businesses understand, choose, and manage insurance and financial products. In the context of health, dental, life, and disability insurance, an advisor’s role is to assess a client’s needs, explain plan options, and recommend solutions that provide appropriate protection within their budget.

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Advisors act as intermediaries between clients and insurance companies. They help interpret policy details, prepare applications, and assist with renewals or claims when needed. Independent advisors often work with multiple insurers, allowing them to compare plans objectively and find the most suitable coverage. In contrast, captive agents represent a single company and specialize in that insurer’s products.

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Beyond product selection, advisors also educate clients about policy terms, exclusions, and tax implications. Their work is regulated by provincial insurance councils to ensure ethical standards and compliance with licensing requirements.

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Example:

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If you are considering a personal health insurance plan after leaving your employer benefits, an advisor can compare medically underwritten and guaranteed issue options from multiple carriers and help you apply for the one that best fits your health and budget.

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What to Watch For:

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Verify that your advisor is licensed in your province and represents reputable insurance providers. Ask whether they are independent or affiliated with one company, as this can influence product recommendations. Always request a clear explanation of fees or commissions before purchasing coverage.